RE/MAX introduces the “Open House” concept in the Indian market
The industry has seen the concept of Open House in various forms like developers having sample homes at their project sites but nobody had really called it an “Open House” or conducted it like an “Open House”.
An Open House is a long standing tradition in the sale of residential real estate to expose maximum people to the property put on sale. Open house is the best medium for inviting the public to tour the home to help sell it at the best possible price in the least possible time.
It’s always nice to use innovative idea's which speed up your sale's procedure as well as create brand awareness in the market. These innovative ideas are alien to the Indian market which is in the transition period between unprofessional and professional Real Estate consultants/brokers. At this juncture, doing such events directly differentiates you from the others and gives the seller a direct positive confirmation that “YES” this is My Agent and he's working so hard for helping me sell my property. The positives of staging an open house are endless. A professional Realtor must go all out in marketing and preparing for an Open House, from doing paper advertisements, creating an event on facebook, sending personalized invitations, staging the house, putting up directional signage’s, assigning Agents work on the day of the Open House, having open house goodies for the visitors to having a plan for follow up on enquiries generated; their office follows the checklist for an Open House to the T.
Keeping the cost of conducting such open houses be minimal so that you can do a number of them and he feels that staging the house for the open house is one of the most important steps that needs to be dealt with well. Also, one should use such platforms to also provide the customers with some value added information in the form of pamphlets on topics such as “ 10 common mistakes to avoid while buying a home” etc which makes attending an Open House a wholesome experience for them.
One of the most important points that the office should keep in mind while conducting an open house is the selection of the right property for which an Open House has to be conducted. An investment of time, money and resource goes into doing an Open House and if the property is not well selected then all that efforts can go down the drain. Right pricing of the property and a proper staging of the house is of utmost importance for ensuring the success of an Open House. An Open House is an ideal way of generating a database of genuine buyers who may or may not invest in the property for which the open house is conducted but can always be given other options to choose from.
RE/MAX India feels that our industry and customers are ready for such concepts and customers buying and selling in today’s market are looking for an easy, convenient and professional real estate experience. Today’s new Age Broker is more of a consultant to the customer and not just a mere broker and that is the reason why embracing concepts like exclusive mandates, open houses etc. has become the need of the hour. We at RE/MAX are constantly training and up skilling our Agents to provide professional services and create a distinct niche for themselves through implementation of innovative marketing ideas such as the “Open House”.