Friday 22 February 2013

Tools for a Broker Agent - Response and Effective Communication


The biggest problem buyers have is communication; as agents take days to respond and do it on their own terms. Deals are broken and customers are lost because of this. It is necessary to understand the preferred form of communication of the customer and use that. Putting the customer in his comfort zone ensures he trusts you and gives complete information. At times the customer may operate in a manner which does not suit your style of working then it is advised that you promptly and tactfully tell them about the methods of contacting and availability.

One of the ways is: “I wish to give you the best of my services. If we communicate through E-mails/SMS/Calls (choose whichever suits you best) I will be able to reply promptly to your queries. I am the most available during x-y hours.”

This shows initiative on your part and also gives the client an idea as to the best time to contact you. It is important to respond within hours if not minutes. If you are not going to be able to furnish the requirement immediately inform the client if and by when can you give the details rather than not respond at all. Timely and quick responses bring trust and also increase the chances of closing the deal. It could also be the differentiation which gets you more referrals. 

* Type REMAX and send it to 53456 to join the India’s Largest Real Estate Brokerage Network.
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