The Reality of Realty

Whenever we say the word real estate the thing that pops into mind is flashing dollar signs. It is considered the shortcut to quick bucks.  But ever wondered what really this industry is about and why it is the second largest employer after agriculture in India. It is the most coveted dream- to own their own house- most coveted investment-returns cannot be matched and it gives you steady income (read rent)- what fixed deposit, mutual fund, metal can hope to do this? Most importantly it is because on an average 60 % of a person’s income is locked in real estate. We also have the issue of our weaknesses also being our biggest strengths. It is the only segment of an investor’s wealth which is yet unregulated and has no entry barrier unlike stock brokerage and insurance. Market penetration is as yet low on an organised level. Translated this means potential and first mover advantage. We see a host of international property consultants and corporate houses entering the market. Though it is attracting a lot of attention these very problems shatter the quick buck dream. No proper information, uneducated and uniformed brokers are the biggest problem. Add to your woes is a highly informed customer who is soon considering to become a DIY-(do it yourself) customer. It is easy to have 200 leads but it is very difficult to match these leads, go through the documentation and close the sale. But it is even more difficult to collect your commission. Having put forth a general view I will still say it is the best time to be in real estate. You have virtually no competition if you decide to be professional, competent and “deliver”. Remax is the World’s largest brokerage network and doing this work in an organized manner. Visit Remax India website for details on how to join organized real Estate network in your city.



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