Self Promotion for Realtors
We hear over and over that networking is a critical component to any successful business. But there’s something else that goes hand in hand with networking: Self-promotion is a crucial element to your success in spreading your business horizons and attracting new clients. It is a very common saying that in sales, you’re not just selling real estate, you’re selling yourself and that is why in a business like Real Estate self promotion becomes all the more important.
Real estate agents may not have huge marketing budgets. In fact, even agents who work for more recognized brokers need do some personal marketing to stand out from the competition, so it makes sense to have a few dependable low-cost promotion strategies on-hand. Marketing your real estate business does not have to be expensive. Prime time advertisements may be an effective way to get in front of a lot of viewers, but it can also break a typical agent's promotional budget. Luckily there are more than a few low-cost strategies for self-promoting in the real estate business that produce great results.
Take a look at the ideas listed below.
Business cards are one of the effective ways to self-promotion. Sharing your business card not only looks professional but also is one of the easiest and cost effective ways of promoting yourself. Many Big International Brokerage companies use business cards with our professional pictures on it. It has a very general psychology behind it. Your picture makes your face as a familiar face and people feel that “they know you” when they meet you next!
Keep your elevator speech ready: It is always good to be ready with your elevator speech about yourself and your business whenever you meet a new person because you never know, he/she might be your next potential client. The best part about real estate is that everyone loves talking about it and is keen to learn what’s happening in the market. Keep your facts and market updates ready so that they find value in what you are speaking. To make clients for lifetime, your first interaction with them should be memorable so you should already have in mind some key points of your conversation with them.
Presence on Social Media: An active online presence on social media platforms like Facebook, Linkedin, Twitter, Instagram, what’s app etc is also a must to reach out to masses. You should keep posting about your initiatives, marketing activities, best practices, market updates etc and make your profile more interactive rather than jut information sharing. You need to capture every new lead and maintain a contact with all your current and past clients. Strengthen your relationships with them and give them great advice. Once people will start viewing you as an expert, they will themselves come back to you when they need your services. As a fresher in this industry, make sure you touch base with maximum number of people you can to create your own clientele.
Focus on referrals: Real Estate is one of the biggest financial decisions of a person’s life and a large percentage of your business comes only from referrals. People feel more comfortable in working with a person whom they can trust and with whom they have done business in the past. Referrals only come when you provide an excellent customer service. A simple thing such as wishing your past clients on their birthdays or other special dates is a way to stay in touch and be remembered when they need you.
Also we have to consider the point that as an agent the person has to market himself amongst the clients as an industry expert. He needs to be well versed with the upcoming developments in the real estate in that area of his work. Moreover, the market has been changing in the Indian realty sector and there has been a lot of efforts put together to furnish the real estate demands and the sanity of this industry. The goal of self promotion is to be remembered in a particular way, ideally, right at the time they need your service. You cant just wait around for others to promote you. Get out there, promote yourself and do a great job for those you work with.