Indian real estate is
moving towards a direction where we are having global investors amongst others seeing
the long-term potential as our economy is amongst the fastest growing economies
in the world. If you look at the industry reports, it comes as a surprise that
in the year 2014-15, India received FDI of around USD 19 billion in addition to
an increase by 20-25% in FDI raising it to USD 30 billion even though the year
was slow for Real Estate. To add to this, an estimated amount of around $2.8
billion came from the private equity players. With a lot of action and
regulatory changes, the industry has a mixed reaction but we feel that the year
2016-2017 will be positive for a lot of markets. Speaking specifically of the
year 2016, we see the secondary market booming at a good pace. As a matter of
fact, the last two years were more of a policy formation and adjustment phases
starting from the supply to the demand phase.
If we look generally from an
investor’s point of view, everybody will only invest in projects that make
financial sense. The Indian market is a very attractive market and there is a
lot of funding that can come in from different sources. The year 2015 lacked
the internal confidence, which led to a sluggish business environment. For Real
Estate, the realtors must focus on end users based strategies and utilize the
skills and resources to make Real Estate a better experience for the customers. We look forward to a new generation of developers who will work
towards improving the image and services rendered by realtors at all levels.
With an emphasis on skilling people and niche; marketing techniques like
digital media, social media, concept and need based selling are the trends that
can make 2016-17 fruitful for investors. The current customer demand is for
ready-to move in apartments and areas like NCR, Thane, Navi Mumbai, Bangalore,
Hyderabad, Pune, Kochi etc are some places can be looked upon for investment.
At the moment, since the prospective buyers are looking for ready to move in
properties that have a quick possession, secondary market will be in focus.
Moreover, this slowdown in
Real Estate is not an indication of problem, rather it’s a return of normal
market rates and a more balanced and mature market. With a majority of home
buyers between an age group of 28-35, the changing economic conditions of the
country will surely add to consumers’ wallets and allow them to either make the
purchase of their first home or upgrade to a new one. The trends like smart
cities, green cities, high rise cities, affordable housing etc are attracting a
lot of investors and developers to cater to the these buyers. Big players like DLF
have studio apartments within 39-45 lakhs of range in early 2016 in a lot of
Tier 1 and Tier 2 cities. With a lot of positive regulatory changes that have
taking place and in process for 2016, Real Estate looks in a good shape and in
a path from revival to recovery.
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